The beauty industry has seen exponential growth in recent years, with the number of nurses working in Aesthetic/ Cosmetic Nursing Practice also increasing. This field of practice holds many attractions including flexibility, financial incentives, autonomous practice, and relief from traditional nursing roles in the post pandemic context.

However, Aesthetic/ Cosmetic nursing practice has challenged regulators to recognise non-traditional nursing roles, and will continue to evolve in the future of healthcare. Keeping abreast of new contexts of practice and driving professional practice through collaboration with nursing regulators, institutions of education and professional associations, remain a priority to support the nursing and midwifery regulator’s primary role to protect public health and safety.  Follow the link to our case study which illustrates the continued need for awareness of practice standards.