Ahpra's new advertising guidelines

Ahpra has made updates to a range of resources in its Advertising hub to better assist health practitioners and providers of regulated health services to promote their services to the public. The advertising hub contains:

  • laws and other guidance about how to advertise;
  • resources to help advertisers understand their advertising obligations and to check their advertising is correct; and 
  • information for the public including how to make a complaint and how Ahpra manages complaints.

Updates have been made to the advertising guidelines, which explain useful information on the advertising requirements of the national law, the penalties for breaching them and common pitfalls when using social media. The hub also includes practical tools and examples to help you understand and apply the advertising requirements, in addition to answers to common questions about advertising.

Visit Ahpra's Advertising hub.